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Softly Studio

Fashion

2026

Softly Studio Fall Drop

Softly Studio Fall Drop

Softly Studio Fall Drop

Try-on hauls and street-style content for Softly Studio's fall knitwear collection, shot around SoHo.

Try-on hauls and street-style content for Softly Studio's fall knitwear collection, shot around SoHo.

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Notes

THE BRIEF

The brand wanted relatable try-on content that felt effortless and showed how each piece styles for real life in the city.

The brand wanted relatable try-on content that felt effortless and showed how each piece styles for real life in the city.

DELIVERABLES

3 try-on reels · 8 outfit photos · 1 styling carousel

3 try-on reels · 8 outfit photos · 1 styling carousel

RESULTS

Outperformed in-house creative with a 38% lower cost per purchase.

Outperformed in-house creative with a 38% lower cost per purchase.

Project photos · 3 items

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